Once named the “Pearl of Africa” by Winston Churchill, this region is among the most biodiverse places on planet earth. The ancient genetics of these pristine lands and aquifers support a vast array of herbaceous trees, medicinal plants, and therapeutic foods, making this the global epicenter in the production of superfoods and nutraceutical products.

This beautiful country like many others however is loosing its forests at rapid speeds due to unsustainable subsistence farming practices and the use of firewood and charcoal for the countries energy needs. This deforestation threatens the regional stability and global peace as tropical regions become less fertile when stripped of their natural ecologies that provide stable climates and soils. The Priceless Farms and VenTree Life story is about how we can reverse these dangerous trends through commercial enterprise that benefits everyone.

It is here that Priceless Farms has established a stunning example of agroforestry, education, and community building by a for-profit organization, now recognized by local governments and authorities as a model for the future agricultural development of East Africa.

Our Team

Aaron Elton is our Canadian-born co-founder and CEO. With an extraordinary drive and determination, deep knowledge and passion for permaculture design science, his journey as an educator, organic farmer and forester has been remarkable. Education is a guiding principle at Priceless, and thousands of people have benefited through the permaculture design certificate programs he has given over the years, some of whom now work on the farm.

There are 14 families living and working in a healthy and enjoyable environment on the farm and they are well trained in the art and science of permaculture design. Using the family farmer community model, our farmers are aware that it is not just a job plant trees and make money but rather an investment each stakeholder contributes to their future and the success of the farm and their community.

Our Flagship Product: Moringa Leaf Powder

We are producing Moringa Leaf Powder, to capture a significant percentage of the leaf powder market in East Africa, Europe, and North America. Since the families living and working at Priceless Farms are the caretakers of the land, their invaluable efforts have been critical to the production of superior grade moringa powder for consumer markets and producers of nutraceutical products.